Helping accounting firms grow with marketing that actually works.

Most firms rely on referrals. That works — until it doesn’t.

I help practice owners build marketing engines that bring in the right clients, at the right fees, without adding to your workload.

How I work with accoutning firms

  • Why your firm’s growth feels stuck.

    Most partners I speak to tell me the same story. They’re running great firms, delivering brilliant work, but when it comes to growth, they hit a wall. Referrals keep the lights on, but they don’t give you control. The low-margin jobs pile up while better-fit clients slip away.

    And when it comes to marketing, the choices feel overwhelming from paid ads to TikTok trends most of it feels like noise.

    The result? Firms end up stuck in the same cycle, working harder but not necessarily getting further ahead.

  • How I help firms like yours.

    I’ve spent over a decade at the sharp edge of accounting and marketing, from my early days at Xero, helping to drive adoption in the UK, to launching Accounting Refigured in the UAE to support forward-thinking firms in a whole new market.

    Along the way, I’ve seen what works, what doesn’t, and where firms waste time and money.

    Today, I work directly with accounting practices as their marketing partner. Think of it as an in-house marketing function, without the overhead. We focus on building a clear plan that fits your goals, creating the systems to make it happen, and attracting clients that fit your firm, not just anyone who walks through the door.

  • What working together looks like

    The first step is always an honest audit of where you are right now.

    Together, we’ll map out a simple but powerful strategy that gets you clear on direction. From there, my team and I roll up our sleeves to build and launch the campaigns, content, and automation you need, the things you don’t have the time or headspace for.

    And because no plan survives first contact with reality, we review and refine regularly.

    That means doubling down on what’s working, cutting what isn’t, and making sure your firm keeps moving forward without the chaos.

  • Trusted by firms in the UK and UAE

    Over the years, I’ve supported firms from two-partner practices through to fast-growing mid-sized firms with global ambitions.

    The common thread? They wanted marketing that was practical, effective, and tied directly to growth.

    For some, that meant finally breaking out of the referral-only cycle and seeing new leads land in their inbox.

    For others, it was about repositioning their firm and attracting the right type of client at higher fees. Whether in London, West Yorkshire or Dubai, the principles are the same: when you have clarity, consistency, and the right strategy, growth follows.

No Gimmicks. No Jargon. Just Growth.

The accounting world is full of marketing promises that sound exciting but rarely deliver. You don’t need flashy campaigns, vague brand-speak, or the latest social media fad to grow.

What you do need is a strategy that makes sense for your firm, speaks to the right clients, and keeps your pipeline moving without draining your time. That’s what I focus on — no gimmicks, no jargon, just practical marketing that works. It’s about cutting through the noise, simplifying the approach, and helping your firm get back to doing what it does best: serving clients and growing profitably.