Fractional CMO support for startups that need more than advice.

From Seed to Series A, you don’t just need a strategy deck; you need someone who can roll up their sleeves and deliver.

I’ve helped fintechs, SaaS, and scale-ups build marketing engines that investors love and customers trust.

Working with Startups & Scale-ups

  • The Challenge: Growing Beyond Chaos

    When you’re building a startup, every day feels like a sprint. One minute it’s product, the next it’s fundraising, and then suddenly you’re supposed to launch a full-blown marketing campaign.

    Most founders I work with are brilliant at what they do, but they can’t also be a full-time CMO, copywriter, designer, and growth hacker.

    That’s where I come in.

  • Why a Fractional CMO?

    Hiring a full-time senior marketing lead before Series B can feel impossible, both financially and operationally.

    But waiting too long to build marketing foundations means you’re stuck duct-taping campaigns, missing your ICP, or burning through ad spend that doesn’t convert.

    A fractional CMO bridges that gap. I bring the playbook, the execution, and the experience of scaling SaaS and fintech brands, without the full-time overhead.

  • What I Do for You

    With startups, I don’t just “consult”, I become part of the team.

    Messaging & Positioning: Sharpening how you describe your product so investors, customers, and partners instantly get it.

    Go-to-Market Strategy: Building campaigns that attract the right clients, not just any clients.

    Acquisition & Demand Gen: Designing funnels, lead engines, and outreach that actually scale.

    Investor Readiness: Crafting the story, metrics, and traction narratives that land well with VCs.

    Hands-On Execution: From email campaigns to event activations, I’m not just writing the strategy deck, I’m making sure it gets done.

  • My Experience

    I’ve spent over a decade in B2B marketing, from the early days at Xero, helping drive adoption across the UK, to working with fintechs and SaaS brands in the UAE, GCC, and beyond.

    I’ve built growth engines that survive investor scrutiny, crafted narratives that cut through crowded markets, and launched campaigns across industries from accounting tech to payments to SaaS.

    I know what it takes to go from “scrappy” to “scalable.”

How It Works

Every startup is different, but here’s what a typical engagement looks like:

  1. Audit & Direction: We review your current marketing, product-market fit, and growth blockers.

  2. Quick Wins: Immediate optimisations by sharpening your messaging, cleaning funnels, and fixing obvious leaks.

  3. Growth Framework: A clear 90-day roadmap for marketing, sales enablement, and demand generation.

  4. Execution & Accountability: Weekly sessions, tracked metrics, and hands-on campaign delivery to keep things moving.

  5. Investor/Board Alignment: I work with you to ensure your marketing strategy is aligned with the numbers your investors actually care about.

Why Founders Trust Me

Because I’ve been in the trenches.

I know what it’s like to:

Pitch to investors with shaky slides.

Launch campaigns with zero budget.

Wake up at 3am wondering if you’re targeting the right market.

I bring more than frameworks. I bring empathy, accountability, and execution. That combination is what helps founders move from “just getting by” → to “growing with confidence.”