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Client Work & Results

Real work. Real results.

Over 12 years inside accounting firms and fintech, I’ve seen what moves the needle and what’s theatre. These are the engagements I’m proud of — the ones that built pipeline, positioning, and categories people actually care about.

40+Industry partnerships built
12Years in the industry
UK & UAEMarkets served
£8M+Client pipeline influenced

Selected Engagements

Work I’m proud of.

Fintech × Accounting

Xero: Building the accounting community flywheel

At Xero I led partner and accountant marketing across the UK, building the relationships and campaigns that grew the accountant channel from early adopters to mainstream. I was responsible for the events, the content, and the community that made Xero the default choice for forward-thinking firms.

Key Wins

  • 3x YoY growth in partner-sourced leads
  • Community NPS moved from 42 to 68
  • Built the UK partner events playbook still used today
Community GrowthPartner MarketingB2B SaaS

Fintech × Banking

Starling Bank: building the accountant partner programme

At Starling I built the accounting and bookkeeping partner programme from the ground up — identifying the right firms, creating the pitch, and running the campaigns that made Starling the obvious banking choice for tech-forward accountants.

Key Wins

  • Launched partner programme from zero
  • Built pipeline of 200+ qualified accounting firm partners
  • Established Starling as the go-to bank for cloud-first practices
Partner ProgrammeBankingChannel Marketing

Bookkeeping × SaaS

Dext: turning bookkeepers into category evangelists

Reframed a workflow product as a growth lever for bookkeeping firms. Built a practitioner-led content engine and a certification track that drove qualified demand.

Key Wins

  • Certification programme to 2,000+ practitioners
  • Organic demo requests up 2.4x
  • Launched podcast hit #1 in UK Business category
Product MarketingPractitioner ContentBrand

Fintech × Partnerships

Capitalise: the Barclays partnership play

The Barclays partnership didn't happen by accident. I drove the marketing and partner positioning work that made Capitalise the obvious choice — building the broker and accountant pipeline, crafting the narrative that connected Capitalise's value to Barclays' goals, and securing trade press coverage before the partnership was announced.

Key Wins

  • Barclays partnership secured — largest deal in company history
  • Broker and accountant pipeline built from scratch
  • Trade press coverage secured ahead of announcement
Partnership MarketingB2B FintechChannel

“Zubair set the stage for our partnership with Barclays. His relationships and strategic thinking opened doors we didn't even know existed.”

Blair Pusey

Head of Partnerships, Capitalise

Voices from the field

What clients say.

“Zubair doesn't do surface-level marketing. He rebuilt how we talk about ourselves — and clients finally get it.”

Sarah Mitchell

Partner, Mitchell & Co Accountants

“We stopped winging it. The system he put in place means new clients are no longer down to luck or last-minute referrals.”

James Okonkwo

Founder, Okonkwo Financial Services

“Rare to find a marketer who genuinely understands an accountant's world. Even rarer to find one who can execute inside it.”

Aisha Al-Farsi

CEO, Al-Farsi Advisory, Dubai

Want results like these for your firm?

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