Senior marketing leadership without the full-time hire.
For firms that need more than a consultant but aren’t ready for a full-time marketing director. I embed as your Fractional CMO — setting strategy, leading execution, and being genuinely accountable for results.
What a Fractional CMO actually means in practice.
A Fractional CMO is not a consultant who writes a strategy and disappears. It’s not an agency that sends you monthly reports full of vanity metrics. It’s a senior marketing leader who works inside your business part-time — setting the direction, making the decisions, and being accountable for what happens next.
I’ve done this at Xero, Starling, Dext, and IRIS. I know what good marketing leadership looks like from the inside.
What’s included.
Marketing strategy and annual planning
Brand positioning and messaging
Team leadership and agency management
Channel strategy — content, LinkedIn, email, events
Board-level reporting and marketing accountability
Hiring support if you're building an internal team
This is right for you if:
- You're scaling and need senior marketing leadership, not just execution
- You have a small internal team that needs direction and oversight
- You've outgrown what a generalist agency can offer
- You want someone who understands the accounting and fintech space specifically
What it costs.
Fractional CMO engagements start at £3,000/month for two days per week. Minimum three-month engagement. Scope and days are flexible depending on what you need — we agree that upfront before anything starts.
Let’s work out if this is the right fit.
Book a free 30-minute call. No pitch, no pressure. If I can’t help, I’ll tell you and point you to someone who can.